A Retail Store

  • By admin
  • May 26, 2011
  • Comments Off on A Retail Store

Village Hat Shop - Flagship Store - Hillcrest (San Diego, CA)

Village Hat Shop Flagship Store – 3821 4th Avenue – San Diego, CA 92103

Every retail store is unique; upon arrival, all the senses are stirred. At its best, entering a shop environment is like experiencing an art installation. At the risk of sounding immodest, a true merchant thinks of his or her unimproved space not unlike that of a blank canvas.

On Saturday, we will celebrate the Grand Re-opening of our store at 3821 4th Avenue, San Diego. Last fall we moved our corporate offices and ecommerce fulfillment and warehousing operations out of this building. Since then we have been remodeling and remerchandising the space to serve as our flagship location, a department store of hats.

This May we began our 32nd year in the hat business. This store represents the culmination and distillation of everything we’ve learned as hatters and as merchants. More than ever, what matters most to us is to do this right. Not that we haven’t always endeavored to do retail right, but now we feel an even greater desire to make a contribution to our San Diego community and Hillcrest neighborhood. We know that success in business is a byproduct of this commitment.

We hope you will get a chance to visit us. Over the next year we will persist in putting all the pieces in place and this store will continue to evolve. Our goal is that our customer’s outing to the Village Hat Shop Flagship Store will be unlike anything previously experienced. If you visit, I hope you will agree that we’ve succeeded.


Fred Belinsky

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