Hats in Advertising

Flipping through fashion magazines for hat inspiration, I noticed tons of ads featuring a variety of different hat styles. Brands like Ray-Ban, Tiffany & Co., Tommy Bahama and even Santa Margherita Pinot Grigio have all featured hats in their ads this past month. Come along with us as we take a look at their visually appealing and fashionably creative advertisements.

Ray-Ban

Ray-Ban, the fashion sunglasses brand, ran a “Never Hide” ad campaign to mark its 75th anniversary. It did so well that they continued to issue “Never Hide” ads. The stories behind each of the images were inspired by real-life tales left on the Ray-Ban website. Each ad carries the message “Never Hide” and aims to show how Ray-Ban wearers stand out from the crowd.

In a press release for the “Never Hide” campaign Ray-Ban wrote:

“In its every form, the Ray-Ban campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have, because the most fashionable thing to be is yourself.”

Are you a fan of this cowboy's hat? Shop here.

Cowboy up in a western hat.

 

Be yourself in a classic ball cap.

Be yourself in a classic ball cap.

 

Strut your stuff in a classic vintage fedora.

Strut your stuff in a classic vintage fedora.

 

Fun fact: Ray-Bans were first introduced for the United States Army Air Corps, hence this military inspired ad.

Fun fact: Ray-Bans were first introduced for the United States Army Air Corps, hence this military inspired ad.


Tiffany & Co.

Tiffany & Co., a luxury American jewelry company, presented an extraordinary collection of jewels for director Baz Luhrmann’s film The Great Gatsby. Created in collaboration with costume designer Catherine Martin, this glamorous piece of headwear was inspired by the exuberant spirit of the 1920s.

Tiffany model

Tiffany's and Gatsby

 

Tommy Bahama

Tommy Bahama is a clothing and accessories brand for men and women featuring everything from sportswear and activewear to headwear.

Make life one long weekend.

Make life one long weekend.


Santa Margherita

The Santa Margherita wine estate was founded in 1935 by Count Gaetano Marzotto Jr. in Italy. Today, the Count’s grandson, Gaetano Marzotto, runs the business. This wine estate produces many wines including sparkling, semi-sparkling, white and rose, just to name a few.

The moment perfected - in a wide brim sun hat.

The moment perfected – in a wide brim sun hat.

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